Revive Coffee
Below is a sampling from an integrated marketing plan I created with a team for a local coffee shop in Spokane, Wash. named Revive Coffee.
Client Background
History: Revive Coffee is located on the corner of Nevada and Lyons in a retail space with multiple store fronts. The current owners of Revive own this land and retail space, however it is hard to find a first tenant for an empty building, and therefore the owners chose to open a business to anchor the building. A coffee shop is a logical choice because of the large market of coffee drinkers. Even though the current economic market was not great at the time of opening Revive a year ago, they felt it would be a good investment.
Client’s business objectives
Defined:
Revive Coffee – Offering a wide range of products, Revive appeals to many different consumer desires. At the most basic level, they offer coffee drinks and products. This includes lattes, macchiatos, cappuccinos, brewed coffee, mochas, breves, and even fresh french pressed coffee, which is a more uncommon offering in most coffee shops. Other drink options are chai teas, italian sodas, smoothies, and teas. They use a Seattle-area coffee roaster, Caffe D’arte. In addition to drinks, they also sell various pastries and breakfast items, such as breakfast burritos, breakfast sandwiches, muffins, breads, oatmeal, fresh-made scones, fruit and yogurt parfaits, bars, bagels, cookies, and strawberry shortcake. Lunch items are also on the menu, such as sandwiches, quesadillas, and soups of the day. Free Wi-Fi is available for customers who make a purchase in the cafe, and are given a coded receipt that lasts two hours.
Client Background
History: Revive Coffee is located on the corner of Nevada and Lyons in a retail space with multiple store fronts. The current owners of Revive own this land and retail space, however it is hard to find a first tenant for an empty building, and therefore the owners chose to open a business to anchor the building. A coffee shop is a logical choice because of the large market of coffee drinkers. Even though the current economic market was not great at the time of opening Revive a year ago, they felt it would be a good investment.
Client’s business objectives
Defined:
- Increase traffic in the coffee shop
- Increase monetary amount of each ticket sale
- The main business objective is to make money and be a profitable business venture.
- Revive currently serves 75 to 100 customers daily and the goal is to increase traffic, doubling this number.
- One year after opening, Revive has still not turned a profit due to the high initial start up costs of a coffee shop. Increasing ticket sales to include numerous items would allow a greater turn
Revive Coffee – Offering a wide range of products, Revive appeals to many different consumer desires. At the most basic level, they offer coffee drinks and products. This includes lattes, macchiatos, cappuccinos, brewed coffee, mochas, breves, and even fresh french pressed coffee, which is a more uncommon offering in most coffee shops. Other drink options are chai teas, italian sodas, smoothies, and teas. They use a Seattle-area coffee roaster, Caffe D’arte. In addition to drinks, they also sell various pastries and breakfast items, such as breakfast burritos, breakfast sandwiches, muffins, breads, oatmeal, fresh-made scones, fruit and yogurt parfaits, bars, bagels, cookies, and strawberry shortcake. Lunch items are also on the menu, such as sandwiches, quesadillas, and soups of the day. Free Wi-Fi is available for customers who make a purchase in the cafe, and are given a coded receipt that lasts two hours.
| integrated_marketing_plan_revive_coffee.pdf |
